The Future: PoaC

 1. I’ve come to understand the difficulty with keeping the audience interested, while being able to balance cost.  Most of the news audience is no longer willing to pay.  With the internet you can find anything free.  And most don’t care about the quality.

2. The main problem is having something that drives people to was to buy in the first place.  People are no longer interested in print.  Its timely and creates clutter.

With a smaller audience, advertisers are not reaching as many people as they need.   Online, people are not buying and ads are limited to how many times they’re generated. Digital ads also cost less and are able to spread out further.

3. In the near future, newspapers are going to struggle with advertising and switching mediums.  Press media is no longer convient.  Papers will need to be able to convert their news stores so that they can be published digitally.  They will need to know how to format and code website and cast properly so that it is more accessible to a large audience with different browsers and technology.

They’re also going to need to change they advertise.  What once worked in press is failing.  They will need to relearn how to advertise in a new world.

4. Our project, over all, was based upon Apple’s trend with technology.  By creating a large, personalized network, the information can be accessed anywhere.  While still keeping the privacy of the individual.  Physically, we based the design on a roll out key board.  (Ignore the fact it looks like a yoga mat)

5.  Mike’s group hit the nail on the head.  Fully customized to local and national.  They even thought of a way to account for mood.  Although, you normally hear people say:  The news is depressing.  Many would likely delete that option.

6. Paper isn’t in the furture. (Unless the Y2k scare pops up again) Everything will be digital data and reporters and editors will need to be careful.  Once a mistake is known, it can’t be fixed and it won’t be forgiven.

18.Feb.09 Assignments, Portfolio Comment (1)